Barclaycard Launches Waterslide iPhone Game
Barclaycard mobile game available on iTunes and at Apple stores from mid July

NORTHAMPTON, ENGLAND, July 24, 2009 /24-7PressRelease/ -- Barclaycard has launched a free iPhone game to coincide with its acclaimed Waterslide advertising campaign. The game, called Waterslide Extreme, is a first for the financial services industry and reinforces Barclaycard's commitment to embracing new ways of connecting with current and potential customers.

The Waterslide Extreme game, developed by fishlabs and Dare for Barclaycard, has nine levels with the objective to steer a character down an increasingly difficult waterslide in the quickest time whilst collecting points and avoiding objects along the way. Visitors to an Apple Store or ITunes can download the application for free from mid July.

Paul Troy, Head of Advertising and Sponsorship at Barclaycard, said: "The launch of the iPhone 'Waterslide Extreme' game is a first in financial services. The Waterslide ad has engaged millions online and this game gives consumers the opportunity to go on the Waterslide themselves."

CEO & Co-Founder Michael Schade, from fishlabs said: "We expect the game to be a great success from the feedback we received from the customer testing. It is great to work with a client such as Barclaycard that wants to do something different and fun and we are delighted with what we have produced."

The concept for the mobile game is taken from Barclaycard's latest advertising campaign that demonstrates the ease of contactless payment.

Barclaycard continue their innovation drive by being one of the first brands to use Sky's new green button technology, providing consumers with behind the scenes footage of how the TV ad was made. An animated introductory spot to the 40" Waterslide advert has also been created in partnership with Sky to invite viewers to engage via their green button.

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Barclaycard
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